of 5— Gather your inputs before opening Claude

What you'll accomplish

By the end of this guide, you'll have a 90-day editorial calendar — complete with weekly topics, target keywords, content types, and distribution channels — that you can hand to a client or use to plan your own content output. What usually takes 3–4 hours of planning becomes a 30-minute collaborative session with Claude.

What you'll need

Claude Pro account at claude.ai ($20/month) or free tier (context limits apply)
Your client's content strategy goals (even rough notes)
A list of 5–10 target keyword themes or topic pillars (ask the client or pull from SEMrush)
Any audience persona information
Time needed: 30–45 minutes for a full 90-day calendar
Cost: Free (Claude free tier handles this); $20/month for Claude Pro if working on larger plans

How-To Guide: Build a 90-Day Content Calendar with Claude

Step 1: Gather your inputs before opening Claude

The quality of the calendar depends entirely on the quality of what you give Claude. Before starting, collect:

3–5 content goals: e.g., "Drive trial signups," "Build SEO authority in 'HR automation,'" "Support Q2 product launch"
Target audience description: One paragraph about who you're writing for
5–10 topic pillars: The main subject areas your content should cover. Example for an HR software company: HR compliance, employee onboarding, performance management, remote work, HR technology
Content mix preference: What types of content do they want? Blog posts only? Mix of blog + LinkedIn + email?
Publish frequency: 1x/week? 2x/week? 1 blog + 3 social per week?