of 7— Set up your Brand Voice in Jasper

What you'll accomplish

By the end of this guide, you'll use Jasper to turn a single campaign brief into a complete set of marketing assets — ad copy variations, email drafts, social posts, and landing page copy — in one session, at a consistent brand voice, without toggling between a dozen different document tabs.

What you'll need

A Jasper account (Creator plan at $39/month for individuals; Pro at $59+/month for brand voice features)
A campaign brief with: product/offer, target audience, key benefit, and CTA
Your client's brand voice guide (or 3–5 example paragraphs of approved copy)
Time needed: 45 minutes first campaign; 20–30 minutes once you have templates
Cost: $39–$59/month

How-To Guide: Creating a Full Campaign's Assets with Jasper

Step 1: Set up your Brand Voice in Jasper

Before creating any content, configure Jasper's Brand Voice feature so all outputs sound like the client.

Log into app.jasper.ai
Go to "Brand Voice" in the left sidebar (under the company/team section)
Click "Add Brand Voice" → name it (e.g., "TechFlow — Ops Focus")
In the "Brand Voice description" field, write: "Direct, practical, collegial tone. Like a smart colleague, not a salesperson. Short sentences, active voice, no jargon."
Paste 2–3 example paragraphs of approved client copy in the "Example content" box
Click "Save"

What you should see: A saved Brand Voice card in your library, ready to apply to any template.

Troubleshooting: If Jasper still sounds generic after setting the Brand Voice, add more example copy — 500+ words of real approved content trains the voice better than a description alone.