Creating a Full Campaign's Assets with Jasper

Before creating any content, configure Jasper's Brand Voice feature so all outputs sound like the client.

1. Log into app.jasper.ai
2. Go to "Brand Voice" in the left sidebar (under the company/team section)
3. Click "Add Brand Voice" → name it (e.g., "TechFlow — Ops Focus")
4. In the "Brand Voice description" field, write: "Direct, practical, collegial tone. Like a smart colleague, not a salesperson. Short sentences, active voice, no jargon."
5. Paste 2–3 example paragraphs of approved client copy in the "Example content" box
6. Click "Save"

What you should see: A saved Brand Voice card in your library, ready to apply to any template.

Troubleshooting: If Jasper still sounds generic after setting the Brand Voice, add more example copy — 500+ words of real approved content trains the voice better than a description alone.

1. Click "+ Create" → "Campaign" (if you're on Pro plan) or "Document" (on Creator plan)
2. Give the campaign a name matching your project
3. In the document, click the Jasper icon (or "/" command) to start using templates

1. In the document, type "/" → search for "Google Ads" or "Facebook Ad" template
2. Fill in: Product name, product description (2–3 sentences), target audience, CTA
3. Set Brand Voice to your client's voice (dropdown appears)
4. Click "Generate" → Jasper produces 3–5 headline/body combinations
5. Repeat with "Google Ads Headlines" template for additional variation batches

What you should see: 5–10 ad copy options per format, labeled and ready to compare.

1. In the same document, "/" → "Email" or "Cold Email" or "Email Newsletter" template
2. Fill in: Subject line goal, email purpose, audience, key message, CTA
3. Apply Brand Voice → Generate
4. Repeat for each email in the sequence (Welcome, Nurture, Conversion)

What you should see: Full email drafts with subject line and body copy for each email type.

1. "/" → "Instagram Caption" / "LinkedIn Post" / "Twitter Thread"
2. Fill in the context per format: what's being announced, tone, angle
3. Generate 3 options per platform → select the strongest

For LinkedIn (most important for B2B): use the "Long-form post" template if available, or generate in Document mode and ask Jasper to "write a 200-word LinkedIn post about [topic] in our brand voice."

1. "/" → "AIDA Framework" template (Attention, Interest, Desire, Action — the standard landing page structure)
2. Fill in: Product name, key benefit, audience, proof points, CTA
3. Generate → you'll get hero headline, subheadline, body sections, and CTA text
4. Also run the "Feature to Benefit" template to convert any remaining technical features into customer language

Once all assets are generated, do one read-through of everything side by side. Check:

• Do they all reference the same core value proposition?
• Is the CTA consistent across all formats?
• Does the tone match across ad copy (usually shorter/punchier) and landing page (usually more detailed)?